— PROJECT NAME
Have a Good Sight
— Client
J&J for HPB
— ROLE
Art Direction
Graphic Design
Branding
— DATE
2019
An eye health community initiative aimed at educating parents on proper eye health care for their little ones.
Eye care is important but it shouldn’t always be a heavy topic. After all, achieving good sight can be simple, and should be encouraged.
What better way to tell the story of a common goal towards good sight, than with a cheerful promise!
This vibrant direction with an expressive quirkiness helps parents better relate to their children. While portraying the brand as a friend, always looking out for everyone’s best interest.
Expressions
Inspired by the expressive features of kids, the icons were formed out of their daily moods.
Iconography
Eye health icons are redesigned, to help shine a brighter and more positive light on the daunting topic of eye health.
Social Media
Bringing these quirky expressions onto
social media, the posts aim to educate, engage and evoke curiosity. Helping to get the message of how important eye health check ups can be.
Educational Posts
Interactive Posts
