— PROJECT NAME

Spotify Roots

— Client

Spotify

— ROLE

Art Direction

Graphic Design

Motion Design

— DATE

2024

Did you know that Britney Spear’s iconic pop hit Toxic was sampled from a 1981 Bollywood song?

Well I didn’t either.

Sampled music is an archive of the world’s cultures. But as sampled tracks gain popularity, we risk burying the cultural roots hidden in these songs.

This case video was shortlisted globally in the Top 20 for 2024's Cannes Lions x AKQA Future Lions competition.