— PROJECT NAME

Shell GO+ Relaunch

— Client

Shell Singapore

— ROLE

Art Direction

Graphic Design

Motion Design

— DATE

2024

Looking for a rewards programme that truly gets what matters most to you? We've GO+ you.

The loyalty relaunch in Singapore activated key touchpoints across the customer journey, from station forecourts to digital screens. The campaign drove awareness, encouraged app downloads, and reintroduced Shell GO+ as a more rewarding way to fuel up.

As the lead creative, I oversaw the campaign’s full creative direction — from print, social content to motion graphics and even exclusive merchandise designed to surprise and delight customers.