— PROJECT NAME

Shell GO+

— Client

Shell Global

— ROLE

Art Direction

Graphic Design

— DATE

2024

For Shell, a brand deeply embedded in everyday routines, loyalty needed to feel just as seamless. This project redefined how key touchpoints across the forecourt could become purposeful moments of connection — each one designed to nudge, reinforce, and reward.

The outcome was a global toolkit that merged strategy, design, and messaging into one cohesive system. Built to guide teams across markets, it ensures Shell’s loyalty identity shows up consistent, clear and intentional.