— PROJECT NAME
Your Key to Way More
— Client
Shell Singapore x
Scuderia Ferrari HP
— ROLE
Art Direction
Graphic Design
— DATE
2024
To excite Shell and Ferrari fans ahead of the Singapore Grand Prix 2024, we launched Your Key to Way More — a campaign designed to unlock exclusive experiences, rewards, and content for Shell customers.
From concept to execution, I developed key visuals, content ideas and crafted engaging social assets that amplified the anticipation and brought the campaign to life across platforms.
Content just
for the fans
We created a series of snack-able content for pre and post Singapore F1 GP to keep the fans engaged with what was to come on Shell’s socials.
