— PROJECT NAME
Feel the Fuel
— Client
Shell Singapore x
Scuderia Ferrari HP
— ROLE
Art Director
— DATE
2025
Dream experiences like a Ferrari drive in Maranello can feel out of reach. But with Shell V-Power, these experiences are just a fill away.
Every fill cleans your engine for peak performance - so you feel it like it’s the first time, every time.
Whether it’s a cleaner engine, a smoother ride, or a shot at something unforgettable – with Shell V-Power, that first time feeling happens again and again. Feel it first.
Bringing that powerful feeling onto @ShellSingapore’s Instagram account, we ran a social campaign that aimed to engage and get fans to share their love for Shell V-Power.
An exclusive VIP meet and greet experience with the Ferrari drivers
Only the top fans (and lucky me 😉) from our social campaign got this once in a lifetime opportunity. Catch the highlight reel here!
And that’s not all.
In celebration of SG60, Shell V-Power gave back to its loyal customers with a treat to a free ice cream from a beloved neighbourhood ice-cream uncle.