— PROJECT NAME
Dare to Escape
with Darwin
— ROLE
Art Direction
Graphic Design
Branding
Copywriting
— DATE
2020
Life can get pretty dull, when you’ve settled into the same routine, from waking up to going back to bed. Well, maybe it’s time to spice things up.
Dare to escape your reality and you might just really make it happen.
Well, there’s no better place for that to happen than Darwin! This concept highlights the magical land full of stories and sights to experience with situations that transport you to Darwin in an instant, daring you to break away from your boring everyday.
#DarwinDaresJetstar
Main lockup for campaign
Bridging on social dares and challenges
(e.g. ice bucket challenge), this social campaign is targeted at the avid social media user. We dare viewers to show us their craziest and most daring moments that they want to escape from.
Do you dare?
Feeling bored in a
2hr long meeting?
The filter detects a face to become the
sun, rapidly blinking to see yourself
set across the Darwin skyline.
Math class got you
feeling brain dead?
The filter detects a face to become the iconic Quokka. Tap the screen as fast as you can, to feed this hungry cutie!
OOH Advertising
The destination stickers allows the
user to transport themselves from
their boring everyday life to an
iconic sight in Darwin.
Images posted on social media also serve as promotion for the campaign.
